GREEN DESTINATIONS MASTERCLASS - Fee: $ 250.00

Sustainable Tourism in Action: How Businesses and Destinations Create Impact

Target Participants

  • Tour operators and travel agencies
  • Destination management organizations (DMOs) and tourism boards
  • Travel trade associations
  • Tourism businesses seeking sustainability certification or improvement
  • Consultants and trainers in sustainable tourism

Training Objectives

  • Understand the evolving global landscape of sustainable tourism — including key policies, frameworks, and emerging trends shaping responsible travel.
  • Recognize how sustainability principles are being applied in real-life examples from certified tourism businesses (Good Travel Seal) and destinations (Green Destinations).
  • Explore practical tools, standards, and initiatives that support measurable progress and align pathways towards sustainable tourism certification.
  • Apply the Good Travel Alliance Framework to design Good Travel Experiences that integrate sustainability across the tourism value chain — from business operations to visitor engagement.

Fee: $ 250.00

PROGRAM

1. The Changing Landscape of Sustainable Tourism

  • Global and regional sustainability trends
  • Policy shifts and frameworks (UN SDGs, EU Green Transition, GSTC)
  • Market expectations and traveler behavior

2. Learning from Good Practices

  • Case studies from Good Travel Seal businesses and Green Destinations
  • Tools and actions that worked
  • Key success factors and lessons learned

3. Sustainability in the Tourism Value Chain

  • Mapping the tourism value chain
  • Identifying sustainability touchpoints for businesses and destinations
  • Role of collaboration and shared responsibility

4. Workshop: Designing Good Travel Experiences

  • Introduction to the Good Travel Alliance Framework
  • Workshop activity: participants design a “Good Travel Experience” integrating sustainability principles (environmental, socio-cultural, economic)
  • Group sharing and feedback

5. Wrap-up and Reflection

  • Key takeaways
  • Reflection: from good practice to great impact
  • Resources and next steps

EXPECTED OUTCOMES

Participants will leave the session with:

  • A clearer understanding of current sustainability trends and frameworks in tourism.
  • Inspiration and practical insights from real-world examples.
  • A conceptual design of a Good Travel Experience they can adapt to their own business or destination context.
Registration Form - Fee: $ 250.00
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